editin

Every company needs to start thinking like a media company.

We learn from discover products on trust recommendations from people we've never met, and watch product demos before speaking to sales teams.

Companies not taking video seriously risk falling behind. But most businesses are still approaching video the same way they did years ago.

Imagine if...

You're a tech company.

Every product release becomes a polished video, tutorial, and set of social clips automatically.

You're a legal firm.

Turn years of expertise into a library of animated explainers for questions potential clients already search for.

You're a sports agency.

Create match highlights, player updates, and social clips within minutes.

You're a broadcaster.

Hours of live coverage automatically analysed, clipped, captioned, and turned into social content.

You'd be amazed what's possible.

The technology behind these ideas already exists. We've spent the last few years building it throughReact Video EditorA production-ready video editor that fits inside your product. Build internal editing tools or add manual control to automated content pipelines.Visit siteVideo Context APIAI agents need reliable video context to edit well. Give your team structured data across its full content library.Visit siteScreen RecorderA fast browser recorder for product demos, walkthroughs, and customer-ready clips. Record and share without slowing down.Visit site.

Thousands of customers have used our products, and along the way we've learned something. The answer isn't always another SaaS subscription.

With Editin, I want to share what we've learned and help more companies understand what's actually possible with video.

If you're curious about what's possible with video, struggling to keep up with the latest technology, or simply have an idea you'd like to explore, I'd love to hear from you. No charge. No sales pitch. Just a conversation.

It'll be nice to speak to an actual person for once, rather than another AI chatbot.

SamFounder, Editin